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About City Charm

The Beginning


The City Charm Company creates jewelry of regional significance for sale to the public or for companies and organizations. All custom jewelry sales include a donation to charity. Founded by three like minded business men in Reading Pennsylvania, 2012.

David Johnson – Former owner Tn’T Bakery, Homestyle Pies
Gary Brown – Owner Berks Digital Inc., Business Solutions Print Center
Justin Bortz – Owner Justin Bortz Jewelers and Midnight Swan Designs

Meet the founders of City Charm - Sterling silver charms representing your favorite city or townThe concept is the brain child of Justin Bortz. With the help of his business coach David Johnson, Justin successfully created a Sterling Silver charm series for his home town of Reading PA.

When Gary Brown approached Justin about his interest in the concept, Justin invited David (who also had a past coaching relationship with Gary) as a consultant. The resulting meeting in July 2012 resulted in the City Charm Company LLC.

With a passion for giving back to the communities in which they do business and an excitement for creating a National/International brand, they set out on a journey to create custom jewelry that sells itself through the emotional ties to the unique communities and images that are depicted.

To be continued…

Community Support Pledge


Because we are all members of our respective communities, we understand that every community needs help from time to time. We have structured our business to give back 10% of the profits for every charm sale to the community or organization represented by that charm. Select “More Details” on the charm product to find out which charity is helped by your purchase. Only legitimate charities can receive this give back.

Frequently Asked Questions


How soon will I get my order? 

Orders received Monday thru Friday by 12 noon eastern time will ship same day. Orders received after 12pm will ship the next business day. Orders received after 12pm Friday will ship on Monday. You will receive notification if an item is backordered.

Can I track my order?

You will received tracking information by email when your order ships. 

Can I get additional discounts if I buy 3 or more?

No, but please sign up to receive our email newsletter for periodic discount coupons.

Can you ship overseas?

Yes, however this requires special handling and we will process shipping costs and respond back to you with the total cost including shipping before processing your order. Please call or email your special request using the form on the Contact page

Is there a return policy? Who pays return shipping?

Return shipping is your responsibility, a full refund will be credited to you excluding shipping upon receipt of your return in its original packaging and condition.

Are the charms guaranteed?

Your satisfaction is 100% Guaranteed, see our return policy regarding return shipping.

Where are the charms manufactured?

All City Charms are manufactured in the United States of America, some of the accessories such as beads and chains have different countries of origin, however our experienced buyers closely monitor the quality. We sell only premium jewelry products.

Are any retail stores selling these? Where?

Yes, visit the Retail locations page to see current retailers who carry the City Charm line of products.

Can I submit my own charm ideas?

We welcome all input from the public both about charms for areas we cover and areas and cities that we don’t currently cover. This input helps us determine our strategy for growth. However we don’t make single charms for customers.

Are you making charms for my town?

The towns and cities listed on the web site are what we currently have available. Do you have a suggestion for an area that you would like to see charms? Please contact us.

What charities do you work with?

All charms are sold with a portion given to charity, check the details of the charm on the web site to see which charity benefits from your charm purchase.

Are you hiring?

We are a growing company and need to add team members from time to time. You can submit your resume to Jobs@CityCharmCo.com.

What are the charms made of?

Sterling Silver

Can I get your charms in 14k gold

Yes please call or email to get special order pricing for 14k gold charms

I am interested in having a charm made for my school/college/university or business, is that possible?

Yes, you will need to email City Charm directly to present your idea, and someone from the company will contact you to discuss the possibility.

Where will the charms ship from?

All charms ship from the City Charm Company fulfillment center in Reading, PA.

Who designs the charms?

Our esteemed Artistic Director, Justin Bortz does the initial design, and then we work with our caster to finalize the design so that it can be cast. Justin has over 34 years experience in the jewelry industry designing his own pieces.

City Charms: Sterling silver charms representing your favorite city or town


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